Shaping up empowerment for modern-day moms.
Fit Family Life Blog
Services:
Branding • WordPress Design & Development • SEO • Collateral Design
Brand Descriptors:
Playful • Casual • Encouraging • Authentic
The Challenge
Erin Smith, a Richmond, Virginia native, sought out our team for a total brand identity and website design refresh for her parenting & lifestyle blog, Fit Family Life.
Using her DIY’ed WordPress blog, Erin felt she wasn’t attracting the paid influencer collaborations she was looking for, or deserved.
Our Approach
After a thorough brand discovery process, we helped Erin hone in on her core passions which would later serve as the main content buckets for her blog: fitness/healthy eating, parenting, and mental health.
As we got to know Erin and her vivacious, cheeky personality, it only seemed natural to craft a color palette and moodboard with bright, feminine hues that evoked feelings of playfulness and warmth.
Her love of florals and pastels then led us to a combination of script and serif typefaces for her branding that were carried throughout her revamped WordPress blog — which was fully customized and transformed to an SEO-optimized theme. To help her monetize, we also designated space on her new online home for paid ads to carry her forward into new success.
