Schooling young adults on simple, clean & cruelty-free beauty.

Higher Education Skincare

Services:

Shopify Design & Development • Photography • Social Media • PR

Brand Descriptors:

Witty • Vibrant • Confident • Educational

higher education skincare website mockup

The Challenge

Higher Education Skincare was developed for young, college-aged women by Maryland-based founder, Deborah Nash.

Combining high-quality ingredients with a simple step-by-step routine, Deborah and her team (including a partnering Dermatologist, Dr. Susan W. Cox, M.D.) sought to target women with an interest in upgrading their skincare regimen.

Our Approach

In partnership with two West Coast marketing firms, SOM was tasked with differentiating Higher Education Skincare in a highly saturated and competitive clean beauty market, particularly among a digitally-savvy community.

To have a successful launch and reach their desired demographic, an e-commerce website with blog, contact, checkout functionalities, and social media integration was needed.

Additionally, our team focused on bringing the simple 3-step routine (cleanse, exfoliate, hydrate) to light through strategically styled photography, age-appropriate and punchy copy, and a youthful color palette. These efforts then translated into a successful media relations campaign for increased brand awareness across college campuses.

“Sarah is one of the most driven individuals we have ever worked with. Her innate ability to connect with the brand makes her a dynamic marketing professional. Plus, her team is equipped with a depth of knowledge and connected to the right resources. Whether it was design or strategy related, Sarah and her team kept our business at the forefront of our chosen demographic after launch. There have always been a lot of moving parts for our marketing strategy, but SOM consistently delivers.”

— Michelle T., Higher Education Skincare Representative