Get Pick(ly) With Design: How to Optimize Your Online Presence
Let’s face it: graphic design is pretty complicated! The designers on our team have spent the better part of their lives practicing new techniques across various mediums (devices, softwares, etc.). Don’t get us wrong, we love the ease of DIY programs like Canva, but they just can’t do all that an experienced professional with design chops can do.
We acknowledge that, on average, entrepreneurs and small business owners aren’t Adobe Creative Suite pros. Most people can’t magically freehand a breathtaking design on Illustrator or flawlessly edit photos using Photoshop. Those tiny flyaway hairs? Well, they end up looking like spikes when I try to change the background color of one of my pictures (luckily the design experts at SOM can help me, but I know not everyone has that privilege). Even though DIY projects are always tempting, it’s best to turn to real designers who know what they’re doing when you’re working on a tight deadline and need professional graphics. Because, when you’re running a business, time is a precious commodity.
So, to all of our just-starting-out-in-business friends, this is where Design Pickle comes in. It’s a subscription-based graphic design service that pairs you with a skilled designer who personally gets to know your brand to thoroughly understand your vision(s). Instead of paying per project, you’ll pay a flat rate of $399/month for unlimited requests, endless edits, stock photos, and more when you select the “Essentials” plan. At first, it sounds expensive, but then when you experience the value first hand, you’ll see it’s totally worth it. (Rest assured – you receive a 30-day satisfaction guarantee, so if you’re not loving Design Pickle, you’ll get a full refund).
Custom brand pattern in a mockup environment for Danielle Talamantes (soprano opera singer).
Your designer will carefully curate designs that align with your brand guidelines and any additional instructions. Typically, you’d only get this white glove experience with a small marketing agency (like us), but that’s where Design Pickle is breaking the mold. If hiring a full-service agency for graphic design and more just isn’t in the budget quite yet, Design Pickle provides a stellar alternative.
Plus, you won’t have to wait very long to receive finished work – the turnaround is only 1-2 days. You can also conveniently communicate your design request via Zapier, a program that allows you to integrate over 2,000 apps (like Asana and Slack) for consistent dialogue customized to your company’s operations. Meaning, you won’t have to learn a new program when you work with Design Pickle (which is obviously a huge win, because entrepreneurs don’t have time for that).
From social media ads and banners to digital newsletters and brand collateral, the Essentials plan is ideal for fierce small business owners and boss female entrepreneurs alike who don’t have time to vet and track down a freelancer or hire someone temporarily/full-time. It’s also perfect for freelance writers looking to present a professional, impactful online presence to future employers (you shouldn’t have to worry about website and social graphics or promo flyers when you’re writing all day, like me).
Custom promotional flyer for an informative webinar hosted by two Richmond-based entrepreneurs.
Don’t want to commit to a subscription? Start with a demo to see what you think.
The Design Pickle Essentials plan is great for basic needs when you’re getting your business off of the ground (take it from us – we’re total fans). To our fave freelancers and entrepreneurs looking to make a splash: make sure to use code SARAHOLIVIA for 50% off the first month of your Essentials plan! You won’t regret it.
Design Pickle has also exclusively offered a FREE creators bundle for you all. Check that out here!
But, if you’re a more established business looking for a dedicated, talented, and passionate marketing/PR team to bring your service or product awareness to the next level (and you have a strong budget with which to work!) our team is here to help guide you from start to finish.
We’ll be there for the laughs and the tears, because we know how hard it is to own and operate a business each day.
*Thank you to Design Pickle for kindly sponsoring this post. All opinions are 100% honest & completely my own.
